Filmkraft is a video production agency based in New York City specializing in TV commercial production and connected TV advertising. As a full-service video production company, we handle everything from concept development and casting to filming, editing, and motion graphics. Our work for brands including Mixbook, Monarch Money, Dose, Lindt and Angi combines cinematic storytelling with performance-driven creative. We bring a video marketing agency mindset to every campaign, creating spots for television, streaming & digital.
Filmkraft is a premium, full-service production partner for brands entering or scaling on television. We specialize in TV explainers, branded direct response, and testimonial-style campaigns. We are based in New York City but shoot TV ads around the country.
We have over 10 years of experience building TV and CTV campaigns for tech, DTC, and CPG brands. Our award-winning team blends equal parts strategy, marketing, and production, with a unique ability to bring your brand’s UI to life on screen.
Our process begins with creative concepting aligned to clear brand and performance goals, followed by scripting and end-to-end production. We believe in a modular approach to TV advertising, planning and shooting campaigns in a way that delivers multiple assets and creative angles from a single production. This philosophy allows our work to be tested in market and scaled across TV, CTV and digital.