Filmkraft specializes in TV and CTV advertising. While television is our core focus, we also have deep experience creating video for YouTube and other digital platforms. Today’s strongest campaigns are omnichannel, and we produce modular creative campaigns that perform across TV, CTV, and digital placements.
The cost of a TV campaign varies based on scope, locations, talent, and deliverables. We design production plans that align with real media spend and performance goals
Absolutely. We frequently work with brands launching TV for the first time, helping them choose the right strategy, budget appropriately, and build creative that performs from day one.
Yes. We design campaigns modularly, capturing assets that can be adapted into multiple edits, lengths, and formats. This allows brands to test, learn, and optimize performance across TV, CTV, and digital placements.
At the start of each project, we align on a communication approach that fits your team. This typically includes regular check-in calls, a shared Slack channel for day-to-day collaboration, and clear written updates at each key stage of the process.
Most projects take 6–10 weeks from kickoff to final delivery. This includes strategy, concepting, pre-production, shooting, and post-production. Timelines can be shortened or extended depending on scope and launch requirements.
We start with strategic alignment around brand and performance goals, then develop multiple creative directions. Once a direction is selected, we manage production end to end, from casting and locations to post-production and delivery. Clients stay closely involved through clear communication and regular check-ins.
Clients receive full usage rights to the final delivered ads and approved assets. Talent usage and actor rights are negotiated as part of each project and reflected in the production agreement. Raw footage and working files can be included upon request and are handled on a case-by-case basis.
Revision rounds are defined clearly at the start of each project and are tailored to the scope of work. Most campaigns include two rounds during each stage of post-production, such as editing, design, color, and sound mix.
Yes. While Filmkraft is New York–based, we produce TV campaigns nationwide and internationally. We regularly shoot on location across the U.S. and manage remote collaboration seamlessly.
