TikTok Ad Specs Guide for Image and Video Ads

Our TikTok ad specs guide will help you understand how to craft the best image and video ads on the platform. Continue reading for more details!

Are your TikTok ads not hitting the mark? If they’re not formatted correctly, they will appear unprofessional and turn away potential customers. By learning the correct TikTok ad specs for both image and video ads, you’ll ensure your content looks great while engaging your target audience effectively.

Our guide will show you how to keep your ads sharp and appealing so you can transform viewers into potential customers through effective video advertising. Let’s dive in and make your ads on TikTok stand out!

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Why Are TikTok Ad Specs Important?

TikTok ad specs are important because they ensure your ads look great and work well on the platform. The following are the other main reasons why getting them right matters:

  • Clear display: Ads that meet the specs show up perfectly, making sure everyone sees your content as you intended.
  • More interaction: When your ads look good, people are more likely to engage with them.
  • Smooth process: By following the proper specs, your ads will have a better chance of being approved while reaching the right audiences.
  • Better results: Professional-looking in-feed ads can turn viewers into customers more effectively.

Sticking to these guidelines ensures you’ll achieve your TikTok campaign objectives and set your ads up for success!

TikTok Image Ad Specs

Now that we’ve discussed the importance of knowing the right TikTok ad specifications, it’s time to talk about the requirements to follow for image ads. Take a look at the image ad specifications relevant to the Global App Bundle and Pangle image ads.

Specs for Global App Bundle Image Ads

For your Global App Bundle image ads on TikTok, here’s what you need to know:

  • Placement: These ads take over on Resso.
  • Ad elements: Include an image creative, your brand or app name (logo), a skip button, and a clickable landing page URL with a call-to-action (CTA) button.
  • File types accepted: JPG, JPEG, PNG
  • Image resolution: 720x1280
  • Maximum file size: Keep it under 100MB
  • Text limits: App names can range from 4-40 Latin or 2-20 Asian characters. Brand names are slightly shorter, allowing 2-20 Latin or 1-10 Asian characters.
  • Avoid emojis and special characters: Neither emojis nor special characters like “{ }” or “#” are supported in the app, or brand names and ad descriptions.

Specs for Pangle Image Ads

For your Pangle image ads on TikTok, here are the key specs to follow:

  • Ad types: Available as interstitial, banner (including icon-only and video thumbnail options), native, and app open ads.
  • Ad composition: Each ad should include an image creative, your brand or app name (logo), descriptive text, and a CTA button.
  • Accepted file types: JPG, JPEG, PNG
  • Image resolutions: You can choose from 1200x628px, 640x640px, or 720x1280px.
  • File size limit: Keep it under 100MB

TikTok Video Ad Specs

TikTok video ads, particularly user-generated content, are among the most-watched content today. The following are the specifications to consider when advertising on the platform using videos.

Specs for TikTok Video Ads

For your TikTok video ads, here’s a quick rundown to ensure they hit the mark:

  • Placement: In-feed on TikTok.
  • Components: Include a video creative, an ad display image, your brand or app logo, a clear ad description, a call-to-action (CTA) button, and mandatory audio.
  • Aspect ratios: Choose from 9:16, 1:1, or 16:9.
  • Resolution options: Minimum resolutions are 540x960px, 640x640px, or 960x540px.
  • File types: Acceptable formats include .mp4, .mov, .mpeg, .3gp, and .avi.
  • Video length: Aim for 5-60 seconds, but ideally, keep it between 9-15 seconds for better engagement.
  • Bitrate and size: Ensure a minimum bitrate of 516 kbps and keep the file size under 500MB.
  • Profile image specs: Maintain a 1:1 aspect ratio with file types .jpg, .jpeg, .png, and under 50 KB.

Specs for Global App Bundle Video Ads

For your Global App Bundle video ads on TikTok, here are the essentials to ensure they’re set up for success:

  • Placement options: Available on CapCut for app open, in-feed, album, and draw ads, and on Fizzo as app open and native ads.
  • Ad components: Your ad should include a video creative, your brand or app logo, a skip button, and a CTA button alongside a landing page URL.
  • Aspect ratio and resolution: Stick to a 9:16 aspect ratio with a resolution of 720x1280.
  • File types and size: Use .mp4, .mov, .mpeg, or .avi formats and keep the video under 500MB.
  • Video duration: Limit your video to 30 seconds.
  • Profile image specs: Keep it 1:1 with file types like .jpg, .jpeg, or .png, and under 50 KB.

Specs for Pangle Video Ads

Here’s what you need to know to nail your Pangle video ads on TikTok:

  • Ad placements: Use them as interstitial, rewarded video, native, banner, or app open ads.
  • Ad components: Include a video creative or thumbnail image, your brand or app logo, a description, and a CTA button.
  • Aspect ratios: Choose from 9:16, 1:1, or 16:9.
  • Video resolution: While there are no strict limits, it’s recommended to use at least 720x1280px, 640x640px, or 1280x720px.
  • File formats and size: Keep videos in .mp4, .mov, .mpeg, or .avi formats with a size under 500MB.
  • Duration and bitrate: Videos should last between 5-60 seconds with a minimum bitrate of 516 kbps.
  • Profile image specs: Aspect ratio should be 1:1, using .jpg, .jpeg, or .png formats, and staying below 50 KB.

App Brand Names and Ad Descriptions for Video Ads

For app and brand names in video ads, consider the following:

  • Character limits: App names should be between 4-40 Latin letters or 2-20 Asian characters; brand names should be between 2-20 Latin letters or 1-10 Asian characters.
  • Special characters: Avoid using emojis and special characters, as they are not supported.
  • Visibility: Longer names may get cut off on smaller devices; plan your name length to maintain visibility.

Here are the things to know regarding ad descriptions in TikTok video ads:

  • Character limits: Descriptions can use between 1-100 Latin letters or 1-50 Asian characters.
  • Special characters: Avoid emojis and characters such as curly braces or hash symbols.
  • Readability: Every punctuation mark and space counts towards your limit. Keep descriptions concise to ensure they display properly on all screens.

TikTok Ad Specs: Final Thoughts

Now that you’re equipped with the know-how on TikTok ad specs, why not put it into practice? Take a good look at any new ads you’ve been working on and tweak them to fit these guidelines.

By doing so, you’ll not only boost the professionalism of your image and video ads but also grab the attention of more viewers.