Keepsake Frames
TV COMMERCIAL / TESTIMONIAL / REMOTE SHOOT
Keepsake Frames, a popular picture-framing app, wanted to safely shoot customer testimonials during the pandemic. We put on our thinking caps and developed a unique system to record high-quality interviews at a distance.
Intro
Challenge
This was no ordinary interview shoot! Not only was it unsafe to shoot in person at the time, but interviewees were located in 5 different states. We needed to find a way to film Keepsake's amazing customers from thousands of miles away, while retaining the visual and audio quality necessary for a broadcast TV commercial!
Solution
After scouring the internet for simple remote workflows (and realizing that there weren't any to be found) we invented a system of our own: an easy-to-use, lightweight videography kit that could be sent directly to interviewees. We were so happy with our innovation that we even gave it a name: the Filmkraft Box.
This videography setup included a tripod, light, mic, and a 4K camera. We chose the iPhone 11 Pro for its excellent 4K picture quality, familiar user interface and ability to automatically upload footage to the cloud.
With the Filmkraft Box, we smoothly filmed 5 interviews with customers all across the country. First, we shipped the box directly to interviewees. Next, we organized a 30-minute call to find the right composition and lighting as well as to test image and sound. Lastly, we conducted interviews with the help of a second smartphone or tablet.
After the shoot, we downloaded the footage from the cloud and began editing right away! Meanwhile, interviewees would send us back the kit using a pre-printed shipping label. This was the easy peasy way to shoot high-quality interviews remotely!
Results
As the saying goes, "When life gives you lemons, make lemonade!" While we couldn't schedule in-person shoots with our client's customers, we developed a simple system to conduct personable, at-home interviews with them. The resulting footage was authentic, fresh and fun. It led to four dynamic TV ads (2 x 15s and 2 x 30s) as well as numerous recuts for social media.
See one of our effective social re-edits below!