1-800-Flowers

“Wow the People you Love” | TV Commercial | Customer Testimonial

This testimonial-style ad helped 1-800-Flowers appeal to Gen-Z and boost sales.

Working with Filmkraft has been truly a gift. The team was attentive, responsive, and clearly passionate not only for their work, but for their clients.

Tania Nemaric

1-800-Flowers, VP, Brand Marketing

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This testimonial-style ad helped 1-800-Flowers appeal to Gen-Z and boost sales.

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Working with Filmkraft has been truly a gift. The team was attentive, responsive, and clearly passionate not only for their work, but for their clients.

Tania Nemaric

1-800-Flowers, VP, Brand Marketing

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Challenge

1-800-Flowers approached us to create a direct response campaign that would show their brand as the go-to destination for gifts for all occasions.

We needed to include a variety of customer personas, emotional appeals, and gift categories in a 30-second commercial that would lift sales.

A person holding flowers and a bottle of champagne
A person holding a flower arrangement in the form of a cake

Solution

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This ad is a party. We highlight the joy and excitement of receiving a unique gift from 1-800-Flowers with bright colors, strong emotions, and quick cuts.

We worked hand in hand with the client to nail the product shots and get exactly the vibe they were going for.

To maximize performance, we built off of pervious ads we made with 1-800-Flowers. The first five seconds includes a strong hook, numerous brand mentions and cues, as well as a clear mention of the USP.

Results

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Since it’s launch in November 2022, this ad was an instant top-performer for 1-800-Flowers on TV and social.

Besides earning fantastic TV metrics, the commercial also grew the 1-800-Flowers brand by appealing to  Millennial and Gen-Z audiences.

Two people smiling and hugging, and holding little mallets in front of an edible cake-like containerDecorative purple pie shaped background icon

Let’s start something great.

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