DOSE partnered with Filmkraft to unlock a new way of testing and scaling creative on CTV — without producing new commercials.
While DOSE had already run successful, high-production TV ads, the team wanted more creative volume, faster iteration, and broader message testing across CTV. The goal was to treat television more like paid social: test multiple angles, identify winners, and scale what performs.
DOSE operates in a trust-driven health category where results, credibility, and authenticity matter.
The creative needed to:
UGC worked exceptionally well for DOSE on social. The challenge was bringing that same authenticity to television without compromising brand quality.
Filmkraft applied its Screenbridge system to transform existing DOSE assets into a scalable CTV creative engine.
Instead of new shoots, we repurposed:
• Top-performing UGC and creator content
• Existing brand footage and photoshoots
• Product and app visuals
These were elevated with premium motion graphics, branded callouts, voiceover, and performance-driven structure — creating CTV ads that felt authentic, premium, and conversion-aware.
Each spot followed a consistent performance framework.
Real creators, experts, and relatable voices remained front and center — supported by polished editing and clear visual storytelling.
Over six months, DOSE produced multiple new CTV ads per month, testing different scripts, creators, and messaging angles at scale.
This enabled DOSE to:
CTV performs best when creative is built as a system — not a single spot.
